BLKBOX Beacon Case Studies

The Internet of Things will fundamentally change the way we interact with the world. The digitalization of the physical world will help firms create better strategies and optimize the way they do business. Increased monitoring opportunities will make data-driven decision-making possible.

Beacon-Based Use Cases

A successful wayfinding campaign relies on identifying an organization's particular needs, goals, and possibilities and then carefully crafting targeted solutions. To this end, different solution providers are developing systems focused on specific use cases and industries. In this section we will look specifically at use cases in the retail industry, museums, zoos, transportation, and other service providers like gyms, hotels, universities, and tourism agencies.

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Case Study 1 - Taubman Centers

Spreo was founded after their CEO was asked to help build an indoor navigation system for the largest healthcare organization in Israel. The result was a solution ready for all kinds of settings. The company teamed up with Taubman to make their shopping centers more maneuverable. The long-established and highly successful mall owner began by deploying 265 beacons around the hallways and corridors of the Mall at University Town Center in Florida. Spreo’s Ivan Frank explains that an independent research firm conducted a survey of customers using the app. The results? "The output was phenomenal. They liked its usability; it was fun and engaging and unique."[1] The related app allowed users to build itineraries and use stepby-step navigation to find their next destination. The solution has been so successful with customers and businesses alike that it has been rolled out in 20 different Taubman locations.

Case Study 2 - Land of Fashion

Multi Outlet Management Italy operates five successful retail outlet villages across Italy. The shopping complexes, known as the Land of Fashion, offer a mix of exclusive and popular brands that appeal to a diverse audience. Utilizing 685 beacons throughout the five retail villages, KNS was able to collect important data which enabled them to create more effective personalized marketing efforts. Beacon technology helped Multi Outlet Management Italy boost customer loyalty, stand out from rival shopping center services, and ultimately create more measureable marketing strategies and investments.

Case Study 3 - Tourism

The entire tourism industry relies on visitors being able to find the right location with ease, yet one key pain points for tourists is simply finding their way on a daily basis. Physical maps and descriptions have been traditionally functional but do not offer nearly as much value as a modernized, advanced solution. This affects not only tourists but the city and economy. Sismotur has been working with signage since 2004. When they entered the scene, they saw the many barriers presented by physical and less practical digital solutions. In 2010, Wine Route Ribera del Duero had 83,000 visitors. The famous Spanish wine route and the surrounding areas rely heavily on tourists, thus growing that number would directly affect the many people and economies in the surrounding area. In 2015, they implemented a project with Sismotur to help tourists get around. The beacons used could help users answer questions like “where am I?” or “what am I looking at?” Thanks to the efforts of Sismotur and the new communication campaign, the number of visitors catapulted to 269,000 in 2015. This also meant millions of euros in extra annual revenue and the creation of several jobs in Ribera del Duero.

Case Study 4 - High Point Market

The High Point Market draws some 75,000 visitors each year. Known as the world’s largest home furnishings trade show, the market spans 37,000 square meters and hosts 2,000 brands. For visitors looking to have a good time or find their next investment, it can be difficult to always stay on track. Popular indoor navigation platform provider in.doors was enlisted to install 1,160 beacons on the premises. The new wayfinding system would help not only the visitors but vendors as well. Seamless street-to-booth navigation now helps visitors find their favorite brands’ booths fast. Data generation can also be used by managers to understand and optimize foot traffic throughout the venue. Thanks to indoors’ SLAM technology, the whole installation process of the indoor navigation system took just two days. “Collaborating with on the High Point Market project was a real pleasure. They have created a solution that changes the way people experience events, and especially large-scale trade shows like this, completely. With the fast functioning of their SLAM Engine, adding Indoor positioning to the 37,000 sqm venue only took a matter of days and produced a highly accurate Indoor positioning system.”